Neiman Marcus and Target Collection
Thursday, October 18, 2012I am a huge, huge, huge fan of Target (I'm actually surprised this doesn't come across more than it might on the blog), and I've been following their designer collaborations through the years, since the Go International campaign began with Fiorucci and Luella Bartley. I'm not a fashionista or anything like it, but having some interesting or at least less-Target-esque designs for reasonable prices every once in a while had a certain appeal. I tried to keep up with the campaign by buying at least one piece from each collaboration, but I failed pretty miserably as I watched the designs and pieces become more and more banal.
In 2010, Target ended the campaign and Go International was eventually replaced with something called The Shops at Target (but not before the Missoni fiasco), a set of mini-collaborations from a small set of shops (clothing, accessories, furniture, etc.) around the U.S. Though there have only been two installments of The Shops at Target, I'm sensing that it's largely been a failure for Target. Items that would have sold out almost immediately as part of Go International hang around on clearance at retail shops, and online for much more than they should cost.
So I felt a little flutter in my heart when I read that Target was pairing up with Neiman Marcus for a holiday designer collaboration, coinciding with the 50th CFDA (Council of Fashion Designers of America) anniversary. A mini Go International again?
Not quite. Here are some of my favorites in the upcoming holiday collection:
1 comments
We have target here too but I don't think there are many collaborations here. I can never own a white bag. I'm forever afraid I will stain it. I don't know why but I really like the bicycle.
ReplyDeleteThe collection is quite boring.